Lou Lomas

Coventry based Outdoor Arts Producer

I am a Freelance Producer and Project Manager working regionally, nationally and emerging into international. Having worked with: Talking Birds Theatre Company, Appetite Stoke (The Kitchen Programme), Making More Outdoor Arts Council research, Imagineer Productions, Pif-Paf, The Bone Ensemble, Everybody Dance, Theatre Absolute, The Fabularium, Black Country Touring, Frolicked and many more.
I am also the Associate programmer for the Festival of Imagineers, and former senior producer (Advanced programme) for Coventry City of Culture Trust 2021 BID.

In 2018, I co-produced the First ever Shop front festival in Coventry with Theatre Absolute and Orit Azaz working with local BID Teams Coventry City of Culture Trust and the Great Places partnership. This included delivering 60 performances across Coventry city centre, working with businesses, artists, community groups with a regional, national and international profile. I understand the importance of managing key relationships making sure that work is delivered to the high possible standard and the delivery partners and funders feel empowered and informed throughout the process.

I am passionate about the development of Outdoor work in the region and supporting companies working in Street Arts and Outdoor Sector which I have supported since 2011.I am currently a board Member for Outdoor arts UK.

I have been interested in sport/art collaborations for many years working with regional organisations to explore collaborations that are unique and engage wider and greater audiences. 


Bridge – Imagineer Productions
Associate Producer and community engagement project manager
July 2017 to November 2019

Coventry City Council – European City of Sport
Consultancy – Innovation fund grants
August 2019 to January 2020

Shop Front Festival - Theatre Absolute
Co-Producer | Great Place Programme Coventry
July 2017 to March 2018

Advance Programme - Coventry City of Culture Trust 2021
Senior Producer
April 2016 to October 2017

Summer in Southside - Birmingham Hippodrome
Consultant & Co-Programmer
December 2015 to June 2017

Creative People & Places - Appetite Stoke
Co-Producer | Great Place Programme Coventry
July 2017 to March 2018

Festival of Imagineers - Imagineer Productions
Associate Producer
2013 to 2018

Talking Birds
Tour Booker
2011 to Present

Tour Booker
Through 2015

Shakespeare Birthplace Trust
Producer Support
July 2016 to January 2017

Tour Booker
December 2013 to May 2015

The Fabularium
Asssociate Producer, Fundraiser and Tour Booker
September 2014 to present

'EAT!' and 'Life’s a Beach' - Black Country Touring
Tour Booker
Years 2013 and 2017

Coventry University
Lecturer for Arts Funding, Creative Networking and Business matters
September 2013 to present

Esmae Theatre, Porto, Portugal
Assistant Producer
Through 2011


2007 – 2010
University of Coventry BA (HONS) in Theatre and Professional Practice

Expertise & Additional Skills

  • Board Member for Outdoor Arts UK
  • Experience of managing relationships and partnership building (Canals and River Trust, Coventry University, Local Authority, Festivals and events teams regionally and nationally, Coventry Sports foundation)
  • Fundraising Experience
  • Tour planning logistics and negotiations
  • Working with Communities
  • Programming of events
  • Supporting the development of graduate talent in the city and highlighting opportunities to support the employment within the creative sector
  • Encouraging partnerships and collaborations
  • Extensive knowledge of the artistic companies in the city and the emerging talent
  • Regional and National partnerships within the Outdoor arts sector
  • University Lecturing experience
  • Understanding of priority neighbourhood and areas of need in the city
  • Understanding the importance of working with local businesses
  • Strong Networks across art forms regionally, nationally and internationally
  • Project Management and arts administration
  • Consultancy work